Australia Radio Diversifies Digital Radio Promotion for Christmas


        Radio on FacebookJoin us on Facebook

Sydney - Dec 5, 2011 - Radio in Australia is diversifying its marketing campaign for digital radio this Christmas with the addition of outdoor, print and roaming brand ambassadors, to its traditional radio ads and online banners. Building on the Father's Day campaign that saw nearly 100,000 digital radios sold in one quarter, the AU$3 million, multi-platform advertising campaign began Dec. 5, 2011, with a series of four new radio ads, scheduled across 42 commercial stations in the five state metropolitan markets of Sydney, Melbourne, Brisbane, Perth and Adelaide. The ads are written by radio specialist agency Eardrum.

Although launched in a post-global-financial crisis environment and promoted during a depressed Australian retail market, awareness, sales and listeners of digital radio continue to grow.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

88Nine Radio Milwaukee

A New Home Brings Community Together

Browse Back Issues

[an error occurred while processing this directive]