Most Popular Articles
Australia Radio Diversifies Digital Radio Promotion for Christmas
Sydney - Dec 5, 2011 - Radio in Australia is diversifying its marketing campaign for digital radio this Christmas with the addition of outdoor, print and roaming brand ambassadors, to its traditional radio ads and online banners. Building on the Father's Day campaign that saw nearly 100,000 digital radios sold in one quarter, the AU$3 million, multi-platform advertising campaign began Dec. 5, 2011, with a series of four new radio ads, scheduled across 42 commercial stations in the five state metropolitan markets of Sydney, Melbourne, Brisbane, Perth and Adelaide. The ads are written by radio specialist agency Eardrum.
Although launched in a post-global-financial crisis environment and promoted during a depressed Australian retail market, awareness, sales and listeners of digital radio continue to grow.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the March Issue
- The "And More" of Automation
- FCC Enforcement Items to Watch
- Testing AM Antennas
- New Products
- Field Report: Cloud Microphones Cloudlifter CL-1
- New Products at the 2014 NAB Show
- Side by Side: IP Codecs