Most Popular Articles
Radio Personalities Still an Influence
A study conducted by the University of Southern California's Annenberg School for Communication and Journalism that examines the unique relationship between broadcast radio listeners and on-air personalities confirms that listeners feel they have a genuine relationship with their favorite radio personalities.
Among the key findings of the study, underwritten by Katz Radio Group, are highlighted. For more on the study, go to katz-media.com.
|47||Percent of study respondents who considered or purchased products recommended by their favorite radio personalities.|
|51||Percent of study respondents who considered or purchased a product advertised during their favorite personality's show. |
|70||Percent of study participants who reported that they follow their favorite radio personalities and/or radio stations via social media channels. |
|72||Percent of respondents who talk to their friends about their favorite personality or what they heard on the program. |
|75||Percent of study respondents who reported that they turn on the radio because they know their favorite personality is on the air|
|82||Percent of study respondents who expressed feelings and exhibited behaviors consistent with the phenomenon known as parasocial identification." |
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Trends in Technology: HD Radio Transmission Update
- Franken FM Stations
- Wi-Fi on Wheels: The Connected Car
- Field Report: Yamaha MG10XU
- Transmitter Site Cleanup