Most Popular Articles
The Power of Sonic Branding
Katz Marketing Solutions recently commissioned a study to determine the impact of various national advertisers' sonic brands - in other words, how does what we hear affect how well we remember a company?
The interesting study found that audio, even just a few seconds of it, can trigger powerful brand messaging that impacts us cognitively, behaviorally and even physiologically. Twenty-four audio signatures were tested and 250 respondents were asked questions about each.
See the results at sonicbrandstudy.com and take our quiz below to see how well you know your sonic branding. Match the slogan on the left with its company on the right. Answers are listed below.
|1. Are you in good hands?||Mazda|
|2. Pizza! Pizza!||Southwest Airlines|
|3. Fifteen minutes could save you 15% or more on car insurance.||Home Depot|
|4. Like a good neighbor...||Taco Bell|
|5. M'm! M'm! Good!||Allstate|
|6. You are now free to move about the country.||State Farm|
|8. More saving, more doing.||Capital One|
|9. What's in your wallet?||Little Caesars|
|10. Think outside the bun||Geico|
2. Little Caesars
4. State Farm
6. Southwest Airlines
8. The Home Depot
9. Capital One
10. Taco Bell
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Trends in Technology: HD Radio Transmission Update
- Franken FM Stations
- Wi-Fi on Wheels: The Connected Car
- Field Report: Yamaha MG10XU
- Transmitter Site Cleanup