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Sample and Hold: Mobile Local Ad Revenues to Grow
According to BIA/Kelsey's "Annual U.S. Local Media Forecast, 2010-2015 Mobile Local Media," U.S. mobile local ad revenues are projected to grow from $404 million in 2010 to $$2.83 billion in 2015. Total U.S. mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015. This makes locally targeted mobile ads 51 percent of overall U.S. mobile ad spending, growing to 70 percent by 2015. BIA/Kelsey defines mobile local advertising as that which targets users in specific locations or contains location-specific calls to action. Among the drivers of mobile ad revenue growth are smartphone penetration, mobile Web usage and related increases in ad inventory.
in GDP annually
jobs on an annual basis
Source: An Analysis of the Importance of Commercial Local Radio and Television Broadcasting to the United States Economy, Woods & Poole Economics.
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