Most Popular Articles
WideOrbit Exceeds 1,000 Radio Stations on WO Traffic
San Francisco - Sep 16, 2013 - WideOrbit says more than 1,000 radio stations are operating on WO Traffic, the company's advertising sales, traffic and billing system.
WO Traffic for Radio was first commercially installed in March 2004. Entercom Communications became an early adopter partner and was the first radio station to go live on a WO Traffic system specifically customized for radio in December 2005. Today, Entercom has more than 100 stations in 23 markets live on an integrated WideOrbit system that includes WO Traffic, WO CRM, a comprehensive account management system and WO Analytics.
By the end of 2008, nearly 400 radio stations were operating on WO Traffic, including 46 stations owned and operated by Midwest Communications based in Wausau, WI. Today, Midwest has 62 radio stations that span 14 markets across the U.S. using WO Traffic and WO Automation for Radio. In addition, Midwest is currently installing WO Media Sales.
Salem Communications owns and operates 99 radio stations. Salem has been a WideOrbit user since May 2012 and one of its Detroit stations was the 1,000th station to go live on WO Traffic.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
When Northern Community Radio set out to build a new community radio station in rural northern Minnesota 38 years ago, naysayers said that it would be broadcasting “only to a bunch of gophers
Browse Back Issues[an error occurred while processing this directive]
Also in the July Issue
- Trends in Technology: Robust IP STL
- LPFM on The March
- RF Engineering: Modern Modulation Techniques
- Field Report: Tascam TH-2000 Headphones
- Battery Maintenance: Testing and Charging