Triton Digital Intros a2x


        Radio on FacebookJoin us on Facebook

Los Angeles - Jan 17, 2013 - Triton Digital introduced a2x, an audience-based programmatic buying solution for online and mobile streaming audio ads. The a2x provides a system for managing, buying and selling third-party advertising campaigns. In addition, a2x facilitates the execution of digital advertising trades between third parties, providing an information database featuring lists of advertising bid and offer values. The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency.

To deliver the targeted ads, the a2x integrates consumer data from partner eXelate, which provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

Powered by NASH: Cumulus Delivers Country From Nashville

Cumulus builds a new campus in Nashville to house its NASH family of brands

Browse Back Issues

[an error occurred while processing this directive]