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Sales Call for the Week of Nov 17 - Nov 23, 2011
South Central Media is using WO Traffic, the WideOrbit advertising sales, traffic, revenue management and billing software, across its radio stations that span three markets in the U.S. WO Traffic is also managing digital inventory - including online display advertising, search and email marketing, mobile and social marketing - created by the broadcaster's digital marketing services division.
Gulf News Broadcasting (GNB) has installed NeoGroupe NeoWinners software to efficiently deal with SMS competitions and correspondence across its two stations, Radio 1 and Radio 2. Both stations broadcast music, news, and entertainment in English across the United Arab Emirates. GNB is part of the Al Nisr Group, one of the largest multimedia conglomerates of the Persian Gulf region.
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