Most Popular Articles
Sales Call for the Week of Oct 13 - Oct 19, 2011
Streaming and advertising management software and services provider Abacast has released two recent case studies to illustrate how radio broadcasters are able to generate profits by delivering content via streaming audio using Abacast digital ad sales programs and ad monetization tools.
The first case study features Federated Media, a privately held company with 15 radio stations in Indiana. Wanting to be profitable "out of the gate," Federated researched solutions and chose the Abacast Digital Sales Program for its digital sales strategy and the Abacast Clarity Digital Radio System as its streaming and ad management solution.
The second case study features Neuhoff Media, a privately held company with 12 radio stations in Illinois, including the five-station Decatur cluster. With a desire to be innovative to advertisers and to capture a share of the growing online and mobile audience, Neuhoff also selected the Abacast Digital Sales Program and Abacast Clarity Digital Radio System as its Decatur streaming provider.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the January Issue
- Trends in Technology: AES-X210, The "Missing Piece" of AES67?
- FCC Proposes Online Publc File Rules for Radio
- RF Engineering: Licensing AM Stations Using Method of Moments
- Field Report: Zoom H6