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Streaming and advertising management software and services provider Abacast has released two recent case studies to illustrate how radio broadcasters are able to generate profits by delivering content via streaming audio using Abacast digital ad sales programs and ad monetization tools.
The first case study features Federated Media, a privately held company with 15 radio stations in Indiana. Wanting to be profitable "out of the gate," Federated researched solutions and chose the Abacast Digital Sales Program for its digital sales strategy and the Abacast Clarity Digital Radio System as its streaming and ad management solution.
The second case study features Neuhoff Media, a privately held company with 12 radio stations in Illinois, including the five-station Decatur cluster. With a desire to be innovative to advertisers and to capture a share of the growing online and mobile audience, Neuhoff also selected the Abacast Digital Sales Program and Abacast Clarity Digital Radio System as its Decatur streaming provider.
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