Salem Communications Selects StreamGuys HTML5 Player

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BAYSIDE, CALIF.— Salem Communications of Northeast Ohio has chosen StreamGuys’ HTML5 multimedia player to deliver the live online stream for WHFM(FM), 95.5 The Fish.

The station upgraded to the SGplayer interactive player for reliable multiplatform streaming and revenue generation through video ad insertions. SGplayer supports all popular mobile devices in alignment with the HTML5 markup language.

The latest incarnation of SGplayer supports video pre-rolls for multiple advertisers. SGplayer’s dynamic interface rotates a series of ads, and the player displays a static companion banner associated with the ad following its conclusion on the right side of the player. This remains visible for the visitor’s duration alongside metadata related to the live stream.

In addition to supporting multiplatform delivery and video pre-rolls, StreamGuys customized a turnkey streaming package for the live radio signal.

“As important as it was to improve our mobile reach, it was just as important to move our video pre-roll offerings to the next level as we have been very aggressive at selling that inventory,” said Mark Jaycox, Salem Communications of Northeast Ohio general manager.

He added, “SGplayer delivers more information than our previous player, and provides that extra real estate to sell our advertisers. You can now see the client’s logo in a couple of spots after the video concludes.”

Jaycox expects to transition additional stations to SGplayer moving forward.

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