Salem Communications Selects StreamGuys HTML5 Player


        Radio on FacebookJoin us on Facebook

BAYSIDE, CALIF.— Salem Communications of Northeast Ohio has chosen StreamGuys’ HTML5 multimedia player to deliver the live online stream for WHFM(FM), 95.5 The Fish.

The station upgraded to the SGplayer interactive player for reliable multiplatform streaming and revenue generation through video ad insertions. SGplayer supports all popular mobile devices in alignment with the HTML5 markup language.

The latest incarnation of SGplayer supports video pre-rolls for multiple advertisers. SGplayer’s dynamic interface rotates a series of ads, and the player displays a static companion banner associated with the ad following its conclusion on the right side of the player. This remains visible for the visitor’s duration alongside metadata related to the live stream.

In addition to supporting multiplatform delivery and video pre-rolls, StreamGuys customized a turnkey streaming package for the live radio signal.

“As important as it was to improve our mobile reach, it was just as important to move our video pre-roll offerings to the next level as we have been very aggressive at selling that inventory,” said Mark Jaycox, Salem Communications of Northeast Ohio general manager.

He added, “SGplayer delivers more information than our previous player, and provides that extra real estate to sell our advertisers. You can now see the client’s logo in a couple of spots after the video concludes.”

Jaycox expects to transition additional stations to SGplayer moving forward.



Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

KBEM-FM: Revitalizing a Station, Reviving a School

Minneapolis Public Schools upgrades their aging equipment with new Audio over IP technology

Browse Back Issues

[an error occurred while processing this directive]