Burbank, CA - Mar 5, 2012 - Ribon mic manufacturer Royer Labs has appointed Kevin Parker to the newly created position of director of sales. His background encompasses sales management,marketing, strategic market development, artist relations and retail aspects of professional audio. He is stationed at Royer's corporate headquarters in Burbank and commenced work in January 2012.

As director of sales, Parker oversees a number of crucial operations for the company, including managing Royer's U.S. dealer base, managing a number of the company's international dealers and distributors and assisting with various aspects of the company's artist relations initiatives.

Prior to joining Royer, Parker served as director of sales, marketing and artist relations for Fryette Amplification. In this capacity, he was responsible for establishing, maintaining, and overseeing day-to-day operations for both domestic and international accounts. Parker also served as product manager for Guitar Center, where he communicated brand marketing goals and objectives into merchandising strategies to support proprietary products in all brands and channels. His sales management experience includes positions with Budda Amplification (sales manager) and Mesa Boogie (western divisional sales manager).