Lyndonville, NY - Nov. 10, 2011 - Monroe Electronics and its Digital Alert Systems (DAS) subsidiary, a supplier of Emergency Alert Systems (EAS) and Common Alerting Protocol (CAP) equipment, has appointed Bill Robertson as the vice president of business development for both companies. In this new role, Robertson will expand his focus to include further business development for Monroe Electronics' other divisions, initially focusing on CATV/IPTV customers and their unique requirements.

Robertson has served as director of business development for DAS since April 2010. Earlier he was director of strategic marketing for JDSU Communications' Test Division and vice president/general manager of da Vinci Systems before its divestiture. He was tapped for the da Vinci role after serving as vice president of marketing and international sales of Acterna (JDSU) Cable Networks division. In this newly formed role Robertson will report directly to Jim Heminway, COO of Monroe Electronics.