White Plains, NY - Jan 5, 2007 - Gcap Media has launched its Mi-Xfm service, which is described as a personalized online player branded by parent station Xfm and Microsoft's Xbox in a new cooperative project launched in December for UK listeners. A service of Xfm radio called Mi-Xfm, Gcap's user-customized player allows station listeners specify playlists.

Mi-Xfm features four musical flavors, all derived from Xfm and using the customizable Iselector software from RCS. A listener teaches the online player about his listening experience.

The Four X-Channels of Xfm are Xfm Chill, ballads and laid-back tunes; Xfm Loud, energetic music; The X-list, classic songs; and Xfm Hits, contemporary hits.