Shure Launches

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Evanston, IL

Shure Incorporated announced the recent launch of, a new online magazine that provides users with an intimate, all-access look into the backstage world of today's hottest musical acts and engineers. The site offers Web-exclusive artist interviews and photos, technical and gear-related advice, contests, and an archive of articles from its print counterpart, On Tour With Shure magazine.

Current postings include web exclusives such as "Turning it to 11," an interview with Spinal Tap, exclusive photo outtakes of Erykah Badu, and photos from Shure Night at the 2001 Montreux Jazz Festival with Beck as the headliner. The site also offers the latest on new Shure products like the AuxPander auxiliary send expander, the KSM44 studio mic, and the PSM 400 personal monitor system. Miking techniques from top touring pros like Ian Kuhn and Richie Maloney (Dave Matthews Band), Greg Price (Ozzfest), and Timothy Powell are available in the Tech & Gear section. Finally, additionally offers Shure users the ability to submit their own stories, participate in online contests, and manage their subscriptions to the print version of On Tour With Shure.

With links to’s technical information including the interactive Knowledge Base, product literature, and more, will be a fun and welcome stop for musicians and engineers worldwide.

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