Shure Establishes Subsidiary to Sell Direct in Germany


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Evanston, IL - Mar 13, 2002 - Shure Incorporated, manufacturer of microphones and audio electronics, today announced that it is establishing a new company called Shure Distribution GmbH. This new wholly-owned subsidiary of Shure Europe GmbH will begin direct sales to Shure dealers in Germany beginning June 1, 2002.

Along with direct sales to Shure dealers in Germany, Shure Distribution will be provide customer support, order fulfillment, and post-sales support. An important part of this support includes the Shure Applications Team, a group dedicated to providing service and technical support. With specialists in various fields such as touring sound, installed sound, and broadcast, the team offers product training for retailers, consulting services for large installation projects and special events, as well as seminars and courses for universities, colleges, and trainee apprentices.

Shure Distribution GmbH is located in the same offices as is Shure Europe GmbH in Heilbronn, Germany. Bernd Friedel joins the new company as director of sales and marketing.




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