INTERNET RADIO BROADCASTERS STREAM MORE HOURS DESPITE MUSIC ROYALTIES PROPOSAL, REPORTS MEASURECAST

More Women Listening to Internet Radio

PORTLAND, Ore., April 1, 2002 - MeasureCast, Inc., the first company to provide Internet radio broadcasters with next-day streaming audience size and demographic data, today reported that Webcasters streamed more hours of on-line radio programming during the week of March 18 than they did the previous week, despite the recent controversy surrounding royalty fees recommended by the Copyright Arbitration Royalty Panel (CARP).

The MeasureCast Internet Radio Listening Index™ for the week of March 18 - 24 rose 8%, this after a 5% rise the week before. The total time spent listening to streaming radio stations measured by MeasureCast has increased 495% since January 2001, and 79% since Jan. 6 of this year. Furthermore, the top 10 Internet radio networks for the week of March 18 streamed a combined total of 4,431,731 programming hours - 396,751 more hours than the top 10 networks delivered the week prior

More Women Tune in to Internet Radio
While the majority of people listening to Internet radio stations are men, more women are discovering the joys of streaming radio. Last March, MeasureCast reported that only 28% of Web radio listeners were women. That number rose to 31% during the week of March 18. MeasureCast is seeing other demographic changes, as well. For example, in March 2001, 85% of all Internet radio listening took place during traditional work hours - 5 a.m. to 5 p.m. Pacific. This month, that figure has dropped to 76%, indicating that more people may be tuning in to Web radio broadcasts from home.

Other demographic highlights for the week of March 18:

• 11% of the week's Internet radio listening took place over the weekend.

• The peak listening day was Thursday, March 21, with 19% of all listening occurring this day.

• 28% of Internet radio listeners were between the ages of 25 and 34.

• 57% were younger than 35, 28% were younger than 25, and 7% were older than 55.

• The countries with the largest number of Internet radio listeners listening to stations measured by MeasureCast include Canada, Japan, Mexico, the United Kingdom, and the United States.

• In the U.S., 31% of listeners resided in the South, while 30% were in the West
  

MeasureCast Top 25 Stations
Virgin Radio secured the top spot in the MeasureCast Top 25™ ranking for the third consecutive week. During the week of March 18, the British Webcaster streamed 309,801 hours of programming. Clear Channel Worldwide-owned JazzFM won second place by streaming 207,380 hours. A year ago this week, MEDIAmazing.com claimed the top spot in the MeasureCast Top 25™ chart. It streamed 97,322 hours to an audience of 29,180. In the most recent MeasureCast ranking, MEDIAmazing came in sixth by streaming 67,452 hours to 45,643 people. The listener-formatted Internet radio station recently switched from a free service to a subscription service in light of the recent CARP proposals.

Top Internet Radio Networks
The Clear Channel Worldwide network of on-line radio stations continued its reign as the number one on-line radio network, based on the total number of hours streamed. Its 198 streaming AM and FM stations delivered 1,256,457 hours. The second most-listened-to streaming radio network was Warp Radio. Its 169 AM and FM stations streamed a total of 633,763 hours.

Top 10 Internet Radio Networks (Monday, March 18, 2002 - Sunday, March 24, 2002)
Rank	Network	TTSL	Cume
1	Clear Channel Worldwide	1,256,457	171,591
2	Warp Radio	633,763	131,920
3	Radio Free Virgin	567,952	125,293
4	StreamAudio	519,587	88,142
5	Virgin Radio	433,686	90,906
6	Internet Radio, Inc.	298,905	101,968
7	SurferNETWORK	253,368	37,534
8	Public Interactive	166,709	41,930
9	New York Times - WQXR	160,538	26,270
10	KING-FM	140,766	23,808

 

The MeasureCast Weekly Top 25™ (Monday, March 18, 2002 - Sunday, March 24, 2002)
LW	TW	Station	Format	Owner/Network	TTSL	Cume
1	1	Virgin Radio/1215 AM & 105.8 FM (London)	Hot Adult Contemporary	Virgin Radio New Media	309,801	60,309
2	2	jazzfm/102.2 FM & 100.4 FM (London)	Jazz	Jazzfm.com/ Clear Channel Worldwide	207,380	66,648
4	3	WQXR-FM/96.3 (New York, NY)	Classical	The New York Times	160,538	26,270
3	4	KING-FM/98.1 (Seattle, WA)	Classical	Classic Radio Inc./ RealBroadcast Networks	140,766	23,808
5	5	KNAC.COM (Internet-only)	Rock	KNAC.COM	91,579	15,985
14	6	MEDIAmazing (Internet-only)	Listener Formatted	MEDIAmazing	67,452	45,645
6	7	3WK Undergroundradio (Internet-only)	Alternative Rock	3WK	61,659	20,382
--	8	KKDA-FM/104.5 (Dallas, TX)	Urban Adult Contemporary	Service Broadcasting	60,087	7,155
8	9	BlueGrass Country (Internet-only)	Country	American University/ Warp Radio	58,951	24,667
7	10	WFXZ-FM/93.7 (Wilmington, NC)	Classic Rock	Sea-Comm Media/ Warp Radio	53,103	8,668
11	11	Beethoven.com (Internet-only)	Classical	Beethoven.com	49,483	10,126
10	12	Virgin Radio Classic (Internet-only)	Classic Rock	Virgin Radio New Media	49,454	10,294
18	13	WBLS-FM/107.5 (New York, NY)	Hip Hop	Inner City Broadcasting/ BroadcastURBAN	47,522	9,308
12	14	ChoiceRadio New Age (Internet-only)	New Age	Internet Radio, Inc.	46,936	12,838
17	15	WHTZ-FM/100.3 (New York, NY)	CHR/Top 40	Clear Channel Worldwide	45,609	9,084
16	16	WEEI-AM/850 (Boston, MA)	Sports Talk	Entercom/ StreamAudio	44,828	7,324
15	17	WCPE-FM/89.7 (Wake Forest, NC)	Classical	Educational Information Corporation	44,779	8,814
19	18	ChoiceRadio Classical (Internet-only)	Classical	Internet Radio, Inc.	39,888	12,487
20	19	Alice New Media (Internet-only)	Miscellaneous	Alice New Media	35,831	5,805
22	20	ChioceRadio Smooth Jazz (Internet-only)	Smooth Jazz	Internet Radio, Inc.	35,389	9,416
23	21	XACT Radio (Internet-only)	Listener Formatted	XACT Radio Networks	34,947	5,405
52	22	CISS-FM/92.3 (Toronto)	CHR/Top 40	Rogers Communications	34,814	9,606
21	23	GTOldies (Internet-only)	Oldies	Good Time Oldies Radio/Warp Radio	32,647	5,881
31	24	WSB-AM/730 (Atlanta, GA)	News/Talk	Cox Radio, Inc./ StreamAudio	32,098	6,260
25	25	Virgin Radio The Groove (Internet-only)	Urban R&B	Virgin Radio New Media	31,910	8,088

Notes:
1. Total TSL (Total Time Spent Listening) is the total number of hours streamed by the broadcaster in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses, and other variables during the reported time period.

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