Measurecast Weekly Top 25 and Network Top 10 - 03/25 to 03/31


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INTERNET RADIO BROADCASTERS STREAM MORE HOURS DESPITE MUSIC ROYALTIES PROPOSAL, REPORTS MEASURECAST

More Women Listening to Internet Radio

PORTLAND, Ore., April 1, 2002 - MeasureCast, Inc., the first company to provide Internet radio broadcasters with next-day streaming audience size and demographic data, today reported that Webcasters streamed more hours of on-line radio programming during the week of March 18 than they did the previous week, despite the recent controversy surrounding royalty fees recommended by the Copyright Arbitration Royalty Panel (CARP).

The MeasureCast Internet Radio Listening Index™ for the week of March 18 - 24 rose 8%, this after a 5% rise the week before. The total time spent listening to streaming radio stations measured by MeasureCast has increased 495% since January 2001, and 79% since Jan. 6 of this year. Furthermore, the top 10 Internet radio networks for the week of March 18 streamed a combined total of 4,431,731 programming hours - 396,751 more hours than the top 10 networks delivered the week prior

More Women Tune in to Internet Radio
While the majority of people listening to Internet radio stations are men, more women are discovering the joys of streaming radio. Last March, MeasureCast reported that only 28% of Web radio listeners were women. That number rose to 31% during the week of March 18. MeasureCast is seeing other demographic changes, as well. For example, in March 2001, 85% of all Internet radio listening took place during traditional work hours - 5 a.m. to 5 p.m. Pacific. This month, that figure has dropped to 76%, indicating that more people may be tuning in to Web radio broadcasts from home.

Other demographic highlights for the week of March 18:

  • 11% of the week's Internet radio listening took place over the weekend.

  • The peak listening day was Thursday, March 21, with 19% of all listening occurring this day.

  • 28% of Internet radio listeners were between the ages of 25 and 34.

  • 57% were younger than 35, 28% were younger than 25, and 7% were older than 55.

  • The countries with the largest number of Internet radio listeners listening to stations measured by MeasureCast include Canada, Japan, Mexico, the United Kingdom, and the United States.

  • In the U.S., 31% of listeners resided in the South, while 30% were in the West

MeasureCast Top 25 Stations
Virgin Radio secured the top spot in the MeasureCast Top 25™ ranking for the third consecutive week. During the week of March 18, the British Webcaster streamed 309,801 hours of programming. Clear Channel Worldwide-owned JazzFM won second place by streaming 207,380 hours. A year ago this week, MEDIAmazing.com claimed the top spot in the MeasureCast Top 25™ chart. It streamed 97,322 hours to an audience of 29,180. In the most recent MeasureCast ranking, MEDIAmazing came in sixth by streaming 67,452 hours to 45,643 people. The listener-formatted Internet radio station recently switched from a free service to a subscription service in light of the recent CARP proposals.

Top Internet Radio Networks
The Clear Channel Worldwide network of on-line radio stations continued its reign as the number one on-line radio network, based on the total number of hours streamed. Its 198 streaming AM and FM stations delivered 1,256,457 hours. The second most-listened-to streaming radio network was Warp Radio. Its 169 AM and FM stations streamed a total of 633,763 hours.

Top 10 Internet Radio Networks (Monday, March 18, 2002 - Sunday, March 24, 2002)
Rank
Network
TTSL
Cume
1
Clear Channel Worldwide
1,256,457
171,591
2
Warp Radio
633,763
131,920
3
Radio Free Virgin
567,952
125,293
4
StreamAudio
519,587
88,142
5
Virgin Radio
433,686
90,906
6
Internet Radio, Inc.
298,905
101,968
7
SurferNETWORK
253,368
37,534
8
Public Interactive
166,709
41,930
9
New York Times - WQXR
160,538
26,270
10
KING-FM
140,766
23,808

 

The MeasureCast Weekly Top 25™ (Monday, March 18, 2002 - Sunday, March 24, 2002)
LW
TW
Station Format
Owner/Network
TTSL
Cume
1
1
Virgin Radio/1215 AM & 105.8 FM
(London)
Hot Adult Contemporary Virgin Radio New Media
309,801
60,309
2
2
jazzfm/102.2 FM & 100.4 FM
(London)
Jazz Jazzfm.com/
Clear Channel Worldwide
207,380
66,648
4
3
WQXR-FM/96.3
(New York, NY)
Classical The New York Times
160,538
26,270
3
4
KING-FM/98.1
(Seattle, WA)
Classical Classic Radio Inc./
RealBroadcast Networks
140,766
23,808
5
5
KNAC.COM
(Internet-only)
Rock KNAC.COM
91,579
15,985
14
6
MEDIAmazing
(Internet-only)
Listener
Formatted
MEDIAmazing
67,452
45,645
6
7
3WK Undergroundradio
(Internet-only)
Alternative
Rock
3WK
61,659
20,382
--
8
KKDA-FM/104.5
(Dallas, TX)
Urban Adult Contemporary Service Broadcasting
60,087
7,155
8
9
BlueGrass Country
(Internet-only)
Country American University/
Warp Radio
58,951
24,667
7
10
WFXZ-FM/93.7
(Wilmington, NC)
Classic Rock Sea-Comm Media/
Warp Radio
53,103
8,668
11
11
Beethoven.com
(Internet-only)
Classical Beethoven.com
49,483
10,126
10
12
Virgin Radio Classic
(Internet-only)
Classic Rock Virgin Radio New Media
49,454
10,294
18
13
WBLS-FM/107.5
(New York, NY)
Hip Hop Inner City Broadcasting/
BroadcastURBAN
47,522
9,308
12
14
ChoiceRadio New Age
(Internet-only)
New Age Internet Radio, Inc.
46,936
12,838
17
15
WHTZ-FM/100.3
(New York, NY)
CHR/Top 40 Clear Channel Worldwide
45,609
9,084
16
16
WEEI-AM/850
(Boston, MA)
Sports Talk Entercom/
StreamAudio
44,828
7,324
15
17
WCPE-FM/89.7
(Wake Forest, NC)
Classical Educational Information Corporation
44,779
8,814
19
18
ChoiceRadio Classical
(Internet-only)
Classical Internet Radio, Inc.
39,888
12,487
20
19
Alice New Media
(Internet-only)
Miscellaneous Alice New Media
35,831
5,805
22
20
ChioceRadio Smooth Jazz
(Internet-only)
Smooth Jazz Internet Radio, Inc.
35,389
9,416
23
21
XACT Radio
(Internet-only)
Listener Formatted XACT Radio Networks
34,947
5,405
52
22
CISS-FM/92.3
(Toronto)
CHR/Top 40 Rogers Communications
34,814
9,606
21
23
GTOldies
(Internet-only)
Oldies Good Time Oldies Radio/Warp Radio
32,647
5,881
31
24
WSB-AM/730
(Atlanta, GA)
News/Talk Cox Radio, Inc./
StreamAudio
32,098
6,260
25
25
Virgin Radio The Groove
(Internet-only)
Urban R&B Virgin Radio New Media
31,910
8,088

Notes:
1. Total TSL (Total Time Spent Listening) is the total number of hours streamed by the broadcaster in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses, and other variables during the reported time period.




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