Other facts for the week of August 27 - September 2:

• 81% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific.

• The peak listening hour was 11 a.m.. Pacific (2 p.m. Eastern), with 8.75% of the day's listening.

• 10% of the week's TTSL occurred over the weekend.

• The peak listening day was Monday, August 27 with 20% of all TTSL occurring on this day.

• The largest single age group listening to Internet radio last week: 25-34 year-olds (30%).
  

• 56% of listeners were under 35; 26% were younger than 25, and 7% were over 55.

• 70% of listeners were men; 30% were women.

• Top streaming nations include the United States, the United Kingdom, Canada, Japan, France and Mexico.

• 31% of U.S. listeners were from the South, with the Western U.S. accounting for 29%.

About MeasureCast, Inc.
MeasureCast, Inc. is the first company to provide Internet broadcasters, advertisers, and media buyers with true third-party audience size and demographic information with the MeasureCast Streaming Audience Measurement Service™. MeasureCast employs patent-pending Active Event Monitoring™, a unique server-side technology, to record the exact number of streams requested from Internet broadcasters' streaming servers. Accurate, secure reports are available to customers within 24 hours of a webcast via a password protected web site. MeasureCast supports Microsoft Windows Media Technologies, RealNetworks RealSystem servers and other proprietary streaming technologies. The company issues a weekly MeasureCast Top 25™ list of Internet radio broadcasters, and a weekly MeasureCast Internet Radio Index™, which tracks the growth of on-line radio listening. For additional information and a demonstration, visit www.measurecast.com. Corporate headquarters is located at 921 SW Washington St., Suite 800, Portland, Oregon 97205.