Arbitron Reaches Milestone in PPM Recruitment


        Radio on FacebookJoin us on Facebook

Philadelphia - Feb 4, 2002 - Arbitron has reached the halfway point in the development of a testing pool for the final phase of U.S. market trial of the Portable People Meter by recruiting its 750th consumer in the Philadelphia TV marketplace.

The PPM is a pager-sized device that automatically detects inaudible codes that TV and radio broadcasters, as well as cable networks, embed in the audio portion of their programming using encoders provided by Arbitron. At the end of each day, participants place the meters into base stations, which recharge the devices and send the collected codes to Arbitron for tabulation.

Eight TV stations, 38 radio stations and 22 cable networks in the Philadelphia market have encoded their audio signals for the U.S. market trial. The PPM has been undergoing U.S. market trials within the Philadelphia TV market since December of 2000.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

88Nine Radio Milwaukee

A New Home Brings Community Together

Browse Back Issues

[an error occurred while processing this directive]