Most Popular Articles
Radio Networks Team to Show Tangible Effects of Radio Advertising
Columbia, MD - Dec 7, 2009 - Arbitron, Dial-Global, Premiere Radio Networks and Westwood One agreed to collaborate on an initiative intended to improve the analytical methods used by advertisers to evaluate the tangible impact of radio advertising on product sales. The goal of the group effort is to improve how radio is incorporated into marketing plans used by advertisers to evaluate how product sales are influenced by advertising on different combinations of media. Arbitron, Dial-Global, Premiere Radio Networks and Westwood One have agreed to fund the initiative.
The companies have retained Sequent Partners to guide and coordinate their effort. Sequent Partners is a brand and media metrics consultancy.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the December Issue
- Local Radio Spotlight: Koser Radio Group
- Trends in Technology: Streaming Audio Update
- Contest Rules Rewrite and EAS Issues
- Embedded Computing, With a Side of Pi
- Field Report: TASCAM US-366