2009 Radio Mercury Awards Finalists Named

        Radio on FacebookJoin us on Facebook

New York - May 20, 2009 - The finalists for the 2009 Radio Mercury Awards, which recognize bold and effective commercials and campaigns exemplifying good radio creative, have been announced. The winners in the competition awarding a total of $125,000 in prizes will be announced at the annual gala on June 17 in New York City. The winner of this year's grand prize will receive a $100,000 award. In addition, two new awards were introduced this year; a $10,000 Integrated Radio Campaign Prize honoring the best use of radio in an integrated multimedia plan, and the Marketer of the Year Award. The Marketer of the Year finalists, selected by a committee of industry-insiders, are Coca-Cola, Geico, Hershey's, McDonald's, Mercedes-Benz, Wal-Mart and the Barack Obama 2008 Presidential Campaign, chosen for their commitment to radio as a creative medium.

Rick Boyko, director of the Virginia Commonwealth University (VCU) Brandcenter and former co-president and chief creative officer of Ogilvy and Mather, served as chief judge, and helped the Mercury Awards assemble its panel of final round judges: Bill Bruce, chairman, chief creative officer, BBDO New York; Pete Favat, chief creative officer, Arnold Worldwide; David Fowler, senior partner, worldwide creative director, Ogilvy and Mather; Mark Gross, senior vice president, group creative director, DDB Chicago; Mike Hughes, president and creative director, the Martin Agency; Lance Jensen, chief creative officer and founder, Modernista; Jose Molla, founder, creative director, la Comunidad; Mark Nardi, creative director, Hill Holliday; Ronny Northrup, creative director, Goodby, Silverstein and Partners; Bob Scarpelli, chairman and chief creative officer, DDB Worldwide; Mike Shine, executive creative director, Butler, Shine, Stern and Partners; Joyce King Thomas, executive vice president/chief creative officer, McCann Erickson, and Bill Wright, creative director, Crispin Porter and Bogusky.

Entries were judged based on their creativity, originality and effective communication of a brand's message. The finalists are:

BBDO New York
Big Production

BBDO New York

BBDO New York
Walk of No Shame
Pepsi/AMP Energy Drink

BBDO New York
Zip Codes

Money Can Buy Happiness
U.S. Mint

Crispin Porter and Bogusky
Car of Tomorrow
Coke Zero

Crowell Advertising
Do It
The Canyons Resort

DDB Chicago
Mr. Championship Ring Designer

Comedy Club
National Thoroughbred Racing Association

Mama Calamari's
Legal Sea Food


This Monday Night (NFL Songs)
Miller Coors, Coors Light

Integrated campaign
Virgin America Airlines
Goodby, Silverstein & Partners
Comcast Town: High Speed Internet

Goodby, Silverstein & Partners
Comcast Town: Multi Product

Grupo Gallegos

Trigger Songs - Rock
American Legacy Foundation

Integrated campaign
Jet Blue

Latin Works
Y Ahora Que
ESPN Deportes

Leo Burnett Chicago
Integrated campaign
Greater Chicago Food Depository

Publicis in the West
Jake's Karmic Purge
Washington State Lottery

State Fair of Virginia

The Martin Agency
Magic Trick

The Richards Group
Motel 6

Y&R Chicago
Sister Song
Miller Genuine Draft

Y&R New York
Office Depot

Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

National Public Radio

Building For The Future

Browse Back Issues

[an error occurred while processing this directive]