Radio Currents Online - Feb 11 - Feb 17, 2008


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News

FCC Releases EAS Handbooks in Spanish
Washington - Feb 12, 2008 - The Federal Communications Commission updated its EAS Handbooks at the end of 2007, and it has now released Spanish versions. Stations can download copies of the handbook at www.fcc.gov.


Business

Audemat-Aztec Becomes Audemat
Bordeaux-Merignac, France - Feb 13, 2008 - Audemat has officially change its name from Audemat-Aztec to Audemat. The company says the name change is to ease its communication. With the recent acquisitions, Audemat now owns two companies Ecreso (TV and FM transmitter manufacturer) and Nortek (TV monitoring and test and measurement equipment manufacturer).

"It seemed simpler to use Audemat instead of Audemat-Aztec now" states Bruno Rost, president of the Audemat Group. "It is like a return to old times when we were called Audemat, before the acquisition of Aztec." The new Audemat logo will slowly replace the old Audemat-Aztec logo over a period of one year. Audemat also has a new URL: audemat.com.


Sales Call
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The Wimax Forum has selected the Aeroflex/AT4 wireless MINT 223X protocol conformance test (PCT) system and the AT4 wireless MINT T2110 radio conformance test (RCT) system to be the official test equipment for Wimax certification (802.16-2005). The MINT 223X system was developed jointly by Aeroflex and AT4 wireless. Both systems will be used actively for Wimax equipment certification at the first worldwide Wimax Forum-designated certification laboratory in Malaga, Spain.

Products

Media Monitors to Link with Arbitron PPM Ratings
New York City and White Plains, NY - Feb 11, 2008 - Arbitron and Media Monitors have signed an agreement that allows Media Monitors to link Arbitron PPM minute level audience data with Media Monitors airplay information in a new service called Audience Response. Audience Response analyzes PPM data and Media Monitors airplay information to help programmers hear what was playing on the air when they observe changes in the audience.

Media Monitors notes that the service completes the loop from listener to music rotation in a faster way. Audience Response is available for the Philadelphia and Houston markets and other PPM markets as they launch.


MXL Microphones now shipping V88
El Segundo, CA - Feb 11, 2008 - MXL Microphones, the professional audio division of Marshall Electronics, has introduced the new V88 studio microphone. The new V88 is a large diaphragm, pressure-gradient, condenser microphone with fully balanced transformerless output.

Internally wired with Mogami cable, the new V88s feature a large 32mm capsule with a gold sputtered diaphragm. The V88's capsule delivers a frequency response from 20Hz through 20kHz thanks to the microphone's Class A electronics.

Featuring a nickel plated finish and a low profile form factor of less than 6" in overall height, MXL's new V88 studio microphone ships with a protective aluminum flight case. A shockmount adapter is also included as part of the package.


People

Clear Channel Promotes Leifer in South Florida
Miami - Feb 11, 2008 - Jim Leifer, CPBE, has been appointed to the new position of director of engineering/South Florida for Clear Channel. Leifer joins Clear Channel Miami from his position at Clear Channel West Palm Beach, where he has been based for the past eight years. Leifer will direct the Miami operation on a day-to-day basis from the Miami facility, and will have oversight for Palm Beach and Ft. Piece/Vero Beach included in his duties.

A broadcast engineer since 1981, he previously worked in Miami at stations WINZ and WZTA. He has also worked in the Tampa market.



CEA Announces Executive Promotions
Arlington, VA - Feb 12, 2008 - The Consumer Electronics Association (CEA) announced several staff changes, including executive promotions. Jason Oxman has been promoted to senior vice president of industry affairs. In this new position, Oxman adds management of the market research and strategic relations departments to his existing responsibility for communications and member relations.

John Tunnell has been elevated to vice president of member relations. He will be responsible for all CEA divisions and membership relations and will continue to work under Oxman's leadership.

Annemarie Ramirez has been promoted to senior vice president of human resources. She will continue to oversee employee benefits, recruiting, training and retention of CEA's 155 employees.

Laura Hudson has added the title of corporate secretary to her position as manager, office of the president.

In addition to the promotions, it was announced that Todd Thibodeaux, senior vice president of industry relations, will be leaving CEA this month to pursue other opportunities.


Jeff Haley

RAB's Haley: More Radio Receivers in Five Years
Atlanta - Feb 12, 2008 - At the 2008 Radio Advertising Bureau convention, Jeff Haley, president and CEO of the RAB, outlined his idea of a mission for radio broadcasters to embrace new delivery methods and strive to include a radio receiver in every portable within five years. In his keynote speech, Haley noted that, "Audio content is expanding everywhere you look."

During his speech, Haley demonstrated several newer technologies that delivered various types of audio streams.

  • RAB Radio was played from a laptop to demonstrate online streaming.
  • An Atlanta radio station was accessed using an IP radio from Assus.
  • He displayed a radio remote accessory for an Ipod, noting that it is the most popular Ipod accessory.
  • The Microsoft Zune includes an FM tuner, and Haley cited a Microsoft study that shows 46 percent of Zune owners use the radio feature at least once per week.
  • Location-based messages and GPS services are included in the Dual radio that features MSN Direct HD.
  • A Nokia mobile phone with a built-in FM radio receiver was demonstrated.

Haley went on to note that all these distribution channels provide additional revenue opportunities for radio stations. If half of all Americans used the radio function of a mobile phone or MP3 players for 30 minutes per day, it would provide 3.5 million incremental average quarter hours nationally (a 10 percent increase). This translates to about $3 billion incremental dollars in radio revenue opportunity.

The conclusion of this portion of his speech included this call to broadcasters: "Let's agree here and now that our goal will be to have radio on every mobile phone, PDA and MP3 player in the next five years. Radio must be anywhere and everywhere there is a speaker or headphones."




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