RAB: Radio Sees Seven Consecutive Quarters of Growth


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New York - Nov 18, 2011 - Radio's 2 percent 3Q2011 increase to $4.527 billion caps seven consecutive quarters of upward momentum. Revenue for year-to-date through September 2011 is also up 2 percent over the same period last year, to $12.891 billion.

Spot revenue maintained its steady course, while network spending grew 2 percent. Digital once again posted the largest increases for the quarter (+17 percent) and year-to-date (+18 percent), with other off-air up 10 percent and 8 percent for those periods, respectively.

Revenue Comparison 2011 vs. 2010 Data
Revenue$3Q2011% Change$YTD 2011% Change
Spot3,665Flat10,499Flat
Network2822%8242%
Digital19017%52418%
Off-Air39010%1,0948%
Grand Total4,5272%12,8912%
Source: Miller, Kaplan, Arase & Co. Figures are based on a pool of more than 100 markets and extrapolated to the entire U.S.

Read the full RAB report.




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