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RAB: Radio Sees Seven Consecutive Quarters of Growth
New York - Nov 18, 2011 - Radio's 2 percent 3Q2011 increase to $4.527 billion caps seven consecutive quarters of upward momentum. Revenue for year-to-date through September 2011 is also up 2 percent over the same period last year, to $12.891 billion.
Spot revenue maintained its steady course, while network spending grew 2 percent. Digital once again posted the largest increases for the quarter (+17 percent) and year-to-date (+18 percent), with other off-air up 10 percent and 8 percent for those periods, respectively.
| Revenue | $3Q2011 | % Change | $YTD 2011 | % Change |
| Spot | 3,665 | Flat | 10,499 | Flat |
| Network | 282 | 2% | 824 | 2% |
| Digital | 190 | 17% | 524 | 18% |
| Off-Air | 390 | 10% | 1,094 | 8% |
| Grand Total | 4,527 | 2% | 12,891 | 2% |
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