RAB: Radio Holds Steady Revenue Course in 3Q2012

        Radio on FacebookJoin us on Facebook

New York - Nov 16, 2012 - Consistent with first quarter and first-half performance, radio posted moderate 1 percent growth through the first three quarters of 2012. Digital spending was up 7 percent for the period, followed by a 2 percent gain in off-air. Spot was flat. Third quarter revenue remained flat but digital continues to represent a bright spot - up 8 percent.

Revenue Comparisons - 2012 vs. 2011
(in $millions)
Revenue3Q2012% change$YTD 2012% Change
Grand Total4,421Flat12,1331
Source: Miller, Kaplan Arase & Co.

Growth in spending by domestic and import autos, national grocery, clothing and big box retailers helped fuel revenue for the quarter. Radio also received an influx of dollars based on hotly contested political races -- up six-fold over 3Q2011's pre-primary race spending. Decreased third quarter activity by some of radio’s key categories, such as communications/cellular, financial services, insurance companies and restaurants led to flat comps.

Read the full report.

Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

National Public Radio

Building For The Future

Browse Back Issues

[an error occurred while processing this directive]