Pure, a European-based brand of digital and Internet radio appliances, hopes to become as familiar a name in the United States as it is now in the UK with the introduction of five new digital radio products to the North American market. The manufacturer notes that its product line is designed to work in conjunction with a proprietary radio and media portal, the Pure Lounge to enable flow of information between device, portal and broadcaster, though they can function independent of the portal as well.

Using the CES 2010 show in Las Vegas as a backdrop for its marketing push here, Pure's new products feature various combinations of media player, online and terrestrial radio functionality. Among them: