NuVoodoo Ups O’Connor to EVP of Marketing

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NuVoodoo Media Services has promoted radio programming and media marketing specialist Mike O’Connor to executive vice president of marketing.

O’Connor is a cofounder of NuVoodoo who previously served as vice president of marketing. He heads the company’s marketing services for radio stations, and created NuVoodoo’s Social TV product with CEO Carolyn Gilbert. He is based in NuVoodoo’s office in Austin, Texas.

In his new capacity, O’Connor will lead the company’s expansion across social marketing, micro-targeted customized direct mail and integrated digital media marketing radio, television and newspaper.

O’Connor describes his system as this: “find survey-friendly format fans and direct listening in our client stations’ favor. The research team uncovers the opportunities through inimitable modern methods. Then we pounce.”

O’Connor previously served as senior vice president of innovations for Tribune Interactive.

Prior to that, he was brand manager and regional vice president of programming for Clear Channel Radio and was vice president of interactive for Clear Channel Creative Services. While at Clear Channel, he launched the Format Lab, the predecessor to iHeartRadio. As Clear Channel Radio’s EVP of content research and development, he helped create Stealth Marketing in partnership with Critical Mass Media.

O’Connor programmed CHR, classic rock, Triple A, sport, news/talk and alternative radio stations across a 20-year period in Albuquerque, Boston, Atlanta and Denver.

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