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Marketron Restructures Sales, Appoints Esayian to CRO
Hailey, ID - Aug 19, 2013 - Marketron has appointed Deborah Esayian as chief revenue officer. Adding to her duties as co-president of Marketron Interactive, Esayian will now also oversee the sales and business development operations of all three of Marketron's product lines including radio traffic, mobile and interactive.
Esayian expands her role at Marketron after 19 years of experience in advertising, media and software technology, and is widely recognized as one of the most influential women in broadcasting. In 1994, Esayian founded Next Generation Radio, a new business development enterprise that returned millions in lost business to the industry. She has managed radio stations and sales teams and, over the past 10 years, trained and developed more than 4,000 salespeople, publishers, editors and station managers in local media across the globe in using creative engagement solution techniques to monetize their websites. As co-president of Marketron Interactive, Esayian has led the company's interactive sales efforts, as well as worked with broadcasters and publishers worldwide, helping them build profitable, sustainable interactive businesses.
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