Industry Marketers Launch Idea Blog
New York and Rochester, NY - Oct 30, 2008 - Two innovators in the broadcast, professional audio and installed sound industries are helping companies survive the economic downturn with a new marketing blog, The Whizbang Pow Wow. The blog launches this week to provide insights and advice from Bob Martin and Neil Glassman, whose marketing campaigns contributed to the success of companies such as Sennheiser, Neumann, Comrex, Broadcast Electronics, Telos Systems, Fiberplex, Anderson Stringed Instruments, BSW and others.
Designed for companies that sell audio technology products and services, Glassman and Martin expect the blog's ideas and discussions to generate creative sparks. Upcoming topics include marketing in the recession, product naming, getting coverage in trade periodicals, electronic versus print advertising and a branding boot camp.
Bob Martin is principal of RTM & Associates in Rochester, NY, and Neil Glassman manages his strategy and marketing consultancy from New York City.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Staying on-air is priority #1, but 100 percent redundancy comes at a cost.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Music is Everywhere at WTMD
- FCC Looks to Update RF Exposure Rules
- Government Shutdown Causes FCC Delays
- Applied Technology: Wheatstone baseband192
- Side by Side: Video Cameras
- Exploring More from Google Earth
- The History of W9BSP