Most Popular Articles
Katz Media Group Names Greenberg as President of Katz 360
New York - Sep 5, 2012 - Katz Media Group has named Mort Greenberg to be the president of Katz 360, the digital sales arm of Katz Media Group dedicated to growing online and mobile business, effective Oct. 1. Greenberg, who joins Katz 360 from Nokia, has more than 15 years of industry knowledge including print, television, radio, mobile, online, search, video and social advertising experience.
Katz 360 sells four digital platforms under the Katz Online brand: digital audio, mobile, database segmentation and display. These products have been built by aggregating the digital inventory of Katz Media Group's radio and television publishers along with some of the largest publishers and technology providers on the Web.
Greenberg served as the global head of advertising sales for Nokia's Location and Commerce Division where he focused on leveraging the latest location-based ad targeting technologies across the globe. Greenberg was responsible for the integration of its Navteq/Traffic.com broadcast and interactive platforms and led the team that supplied the traffic and location content to 800 radio and TV stations and more than 500 online and mobile sites. His most recent project was the launch of the global interactive trading desk. Prior to Nokia, he led the transformation of NBC Universal's integrated broadcast and digital ad sales for its owned-and-operated television station groups as the VP of local online sales. Before NBCU, Greenberg built Metacafe's sales division and infrastructure from the ground up. Prior to Metacafe, he held executive roles at Ask Jeeves, which was later acquired by IAC/InteractiveCorp as well as Excite.com.
Greenberg graduated from the State University of New York with a bachelor's degree in international relations. He will be stationed in Katz Media Group's New York City offices and report to Kevin Dorsey, president of Clear Channel National Media Groups.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Trends in Technology: HD Radio Transmission Update
- Franken FM Stations
- Wi-Fi on Wheels: The Connected Car
- Field Report: Yamaha MG10XU
- Transmitter Site Cleanup