Atlanta - Jan 24, 2011 - Dave Siegler is Cox Media Group's (CMG) new vice president of technical operations, taking over from Sterling Davis who retired at the end of 2010. In this new role, Siegler will lead all engineering and technical operations of CMG, and he will work with industry organizations to assist with industry initiatives.

Siegler previously was director of broadcast operations and engineering for the company's WSOC and WAXN TV stations in Charlotte, NC. While in Charlotte, Siegler oversaw key projects such as the design and implementation of High Definition News; launching a mobile DTV pilot station; and the design and management of a new multi-channel master control suite. He assisted on company-wide initiatives such as channel branding, business continuity and system architecture designs. Siegler currently serves as conference VP and on the executive committee for the Society of Motion Picture and Television Engineers (SMPTE).