Barix Appoints Two VPs


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Zurich, Switzerland - Jan 8, 2014 - IP audio and control specialist Barix has consolidated its structures in sales and marketing. Long-time head of technical sales Domenico Gambino has been promoted to vice president sales, while Barbara Haller-Rietschel transitions to vice president marketing communications. Both report directly to Barix CEO Ronni Guggenheim, and complete his new executive management team.

Domenico Gambino

Gambino's appointment merges channel sales, technical sales and technical support into a single organization. He will lead a large team with several managers reporting to him across channel, support, pre-sales and training operations. He will additionally focus on strengthening and expanding sales channels. At Barix, he was previously head of technical sales.

Haller-Rietschel will focus on developing and executing the company's new marketing strategy.

The appointments of Gambino and Haller-Rietschel follow Ronni Guggenheim's hiring as CEO; the appointment of Barix founder Johannes G. Rietschel as CTO; and the promotion of Frank Frederiksen to COO.




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