Most Popular Articles
Arbitron Creates Cross-Platform Media Measurement Group
Columbia, MD - Sep 30, 2009 - Arbitron has formed a cross-platform media measurement group and the complementary expansion of its executive management team. This group brings together product development, sales and product management to push its Portable People Meter (PPM) technology beyond its traditional radio business.
Pierre Bouvard has been charged with driving Arbitron's cross-platform strategy as executive vice president, cross-platform services. Arbitron plans to capture an integrated view of the modern consumer media experience -- bridging the measurement gap among television, radio, Internet, mobile and placed-based media. Bouvard's team will develop the cross-platform media measurement strategy, define key offerings and take them to the marketplace.
Carol Hanley has been promoted to senior vice president and chief sales officer. As a member of the executive team, Hanley will focus on sales of Arbitron services to radio, agency and advertiser customers.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the January Issue
- Trends in Technology: AES-X210, The "Missing Piece" of AES67?
- FCC Proposes Online Publc File Rules for Radio
- RF Engineering: Licensing AM Stations Using Method of Moments
- Field Report: Zoom H6