NuVoodoo Study: Facebook Still Dominates


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CINCINNATI—NuVoodoo Media Services, a media research and marketing company, has released more findings from its latest NuVoodoo Ratings Prospects Study, which drew from nearly 1100 respondents, ages 14-54, in all PPM markets to update NuVoodoo’s insights on emerging social media platforms.

“Facebook remains the dominant Social Media platform among these 14-54 year olds and, despite all the hype surrounding them, both Snapchat and Vine are comparatively small players overall,” said NuVoodoo vice president of research Leigh Jacobs. “While other players get more coverage, Instagram has the deepest penetration among our sample of Teens 14-17 after YouTube and Facebook – and is getting traction among Adults 18-34.”

“Among the users of each platform, we netted out those saying they’re using a platform more and those saying they’re using it less,” said Jacobs. “We found continuing positive momentum for Facebook even among 14-17 year olds. Other platforms have stronger momentum, but given its tremendous reach, Facebook remains a powerful tool for connecting with listeners.”

Complete findings of the latest NuVoodoo Ratings Prospects Study are available exclusively to all NuVoodoo clients.



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