Most Popular Articles
Nielsen Music 360 Report: Music Discovery Still Dominated by Radio
New York - Aug 14, 2012 - Radio is still the dominant way people discover music (48 percent) - followed by tips from friends/relatives (10 percent), and YouTube (7 percent). But more teens listen to music through YouTube than through any other source (64 percent) - followed by radio (56 percent) and iTunes (53 percent) and CDs (50 percent) - according to results from a comprehensive, in-depth Nielsen study of consumer interaction with music in the United States, the Music 360. The new Nielsen report offers insights on all aspects of music consumption including listening and purchasing behaviors; music discovery; live events; the use of social networking and mobile music apps; as well as how the economy is affecting music sales. Some of the results pertain to radio broadcasters.
Radio is still the dominant way people discover music.
■ 48 percent discover music most often through the radio
■ 10 percent discover music most often through friends/relatives
■ 7 percent discover music most often through YouTube
More teens listen to music through YouTube than through any other source.
■ 64 percent of teens listen to music through YouTube
■ 56 percent of teens listen to music on the radio
■ 53 percent of teens listen to music through iTunes
■ 50 percent of teens listen to music on CD
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Cumulus builds a new campus in Nashville to house its NASH family of brands
Browse Back Issues[an error occurred while processing this directive]
Also in the October Issue
- Trends in Technology: Alternate Transmitter Sites
- Tell City Waiver Denied
- 2014 Radio magazine Salary Survey
- Field Report: Steinberg UR44
- Repurposing Older Equipment