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Nielsen Describes Network Radio Listeners
NEW YORK—Nielsen has released its latest study of how consumers use audio and its many types of content. The Audio Today Report. This edition focuses on network radio’s impact.
Nearly 92 percent of Americans (aged 12 and older) tune to radio over the course of the week, totaling 244 million listeners, and 68 percent of those listeners choose network radio.
Network radio listeners can be further broken down into gendered categories: 52 percent identify as male and 48 as female.
These listeners also span generations: Millennials (70 percent reached every week), Generation X (72 percent) and Boomers (70 percent).
In addition, 62 percent of Hispanics and 74 percent of African Americans listen to network radio weekly.
About three-quarters of all full-time workers listen to network radio, and 69 percent of those with household incomes over $75,000 per year listen to network radio, while 66 percent of college graduates tune in each week.
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