Nielsen Describes Network Radio Listeners

        Radio on FacebookJoin us on Facebook

NEW YORK—Nielsen has released its latest study of how consumers use audio and its many types of content. The Audio Today Report. This edition focuses on network radio’s impact.

Nearly 92 percent of Americans (aged 12 and older) tune to radio over the course of the week, totaling 244 million listeners, and 68 percent of those listeners choose network radio.

Network radio listeners can be further broken down into gendered categories: 52 percent identify as male and 48 as female.

These listeners also span generations: Millennials (70 percent reached every week), Generation X (72 percent) and Boomers (70 percent).

In addition, 62 percent of Hispanics and 74 percent of African Americans listen to network radio weekly.

About three-quarters of all full-time workers listen to network radio, and 69 percent of those with household incomes over $75,000 per year listen to network radio, while 66 percent of college graduates tune in each week.

Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

National Public Radio

Building For The Future

Browse Back Issues

[an error occurred while processing this directive]