Most Popular Articles
U.K. Ministry of Culture, Media and Sport to Test Analog FM Switch-off
Bath - Feb 7, 2013 - The city of Bath has been chosen by the U.K.'s Department of Culture, Media and Sport to participate in a six-week trial to test how radio listeners will react to the switch-off of analog FM radio in the U.K., according to an article in Southwest Business.
The trial, called GO Digital, is being held ahead of a ministerial decision on when or if a switchover to digital radio should take place. This project follows on from the nation-wide switch-off of the analog television signals across the U.K.
The trial, being run by ipsos MORI, will involve 235 households that will be given a DAB radio. The households include older persons, disabled persons, those living in assisted living facilities, and those that are registered as blind or partially sighted. The notion is these listeners are perhaps more reliant upon radio than other consumer groups.
It's important to note that these listeners would still be able to get FM radio (on whatever radio they previously owned) in addition to the DAB stations on the new radios, as well as car radios, televisions, and smartphones.
If I may editorialize a bit: I'm not clear on how this can be considered a real "test" if listeners are still able to fall back on their analog FM radios.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the March Issue
- The "And More" of Automation
- FCC Enforcement Items to Watch
- Testing AM Antennas
- New Products
- Field Report: Cloud Microphones Cloudlifter CL-1
- New Products at the 2014 NAB Show
- Side by Side: IP Codecs