Most Popular Articles
Study Shows Radio Campaigns Significantly Improves Consumer Awareness
New York - May 6, 2014 - Marketing Evolution, and Clear Channel Media and Entertainment released a study demonstrating the effectiveness of radio in building brand awareness and delivering against client goals when included as a significant part of their media campaigns.
The study measured the ROI on a new menu awareness marketing campaign for Romano's Macaroni Grill, which ran across national cable television networks and four targeted Clear Channel radio markets (Tampa, FL; Cleveland; Denver; and Dallas) from Sept. 16, 2013, through Oct. 13, 2013, targeting adults 25-54 years of age. The study showed that radio ads are extremely successful in "sonic branding" efforts and drove an actual increase in Top of Mind Awareness for Macaroni Grill -- and that TV and radio work well together when consumers are exposed to both. In addition, Marketing Evolution's research showed that combining TV and radio marketing would yield higher Top of Mind Awareness scores with no additional investment.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the December Issue
- Local Radio Spotlight: Koser Radio Group
- Trends in Technology: Streaming Audio Update
- Contest Rules Rewrite and EAS Issues
- Embedded Computing, With a Side of Pi
- Field Report: TASCAM US-366