Sky Clix Introduces Interactive Broadcast Radio

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San Diego, CA - Apr 9, 2008 - Sky Clix has launched Pound Sky in Los Angeles and San Diego. Pound Sky allows mobile consumers to identify on-air content and advertisers from radio stations by dialing #SKY (#759). There is no fee to use the #SKY service. It is an ad-supported service that enables consumers to link with radio advertisements, communicate directly with radio stations, identify songs and broadcast content, share with their friends and automatically post to Facebook. The universal number, #SKY, works with FM radio stations in the major metro areas of California.

Using Sky Clix Pound Sky service, consumers dial the number, hold the mobile phone up to the speaker of the radio or television for about 15 seconds, and within one minute, the consumer receives information on whatever they were listening to. Consumers can then act on the information by downloading a coupon, calling the advertiser, mailing the DJ, entering a contest and more.

Broadcasters can use Pound Sky for promotions, value-add to advertisers and data collection. Additionally, advertisers are signing up for the service as it simplifies direct-response.

Service is currently available on AT&;ampT, Sprint, Nextel, Alltel, Helio, Dobson Cellular, Virgin Mobile and Boost Mobile with other carriers being added in the coming weeks. To access Pound Sky on carriers not yet offering the service, simply dial 1-87-POUNDSKY (877-686-3759).

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