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Half of respondants have attended seminars in the past year and the majority still prefers online courses and seminars. There is no doubt that online methods of delivery are the way of the future, and your stations are recognizing this. This year, programs are being distributed 18 percent more through Internet streaming, 28 percent more through podcasting and six percent more through other methods like cell phones. The percentage of stations using only terrestrial methods went down from 18 percent to 12.
On May 6, 2008, Penton Media e-mailed invitations to participate in an online survey to a total of 5,099 subscribers of Radio selected on an nth name basis from the category Radio Station/Network. To encourage prompt response and increase the response rate overall, the following marketing research techniques were used: A drawing was held for one of four $50 Amazon.com gift certificates. A link was included on the invitation to route respondents directly to the questionnaire. The magazine name was used on the invitation to tie the study effort to the magazine. Follow-up e-mails to non-respondents were sent on May 13 and May 20, 2008 to this same group.
One always interesting point in our survey is found in what you would change about your current job. Here are some of the top answers to show you you're not alone in your thoughts:
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Purchase this entire report at www.buypenton.com/ProductDetail.asp?PRDID=5043.
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