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Radiotime Tuner Used in NAB Radio Heard Here Campaign
Dallas - Apr 16, 2008 - The Radiotime Internet radio tuner has been integrated into the website for the NAB's Radio Heard Here campaign. Visitors to www.RadioHeardHere.com automatically see a scan of their local radio dial including now-playing programs and a play button. The widget has a link to Radiotime's electronic program guide.
As reported from the NAB Show, the Radio Heard Here campaign is a continuation of the NAB, RAB and HD Digital Radio Alliance Radio 2020 project. The goal of the campaign is to reinvigorate radio.
"The technology Radiotime offers is a great example of how the industry is competing as a medium by adapting, innovating, investing and responding to a changing world," said NAB President and CEO David K. Rehr. "With this campaign, we want to remind all consumers of the numerous innovations taking place in radio - we're not hiding from technology, we're driving it. Streaming is a great example of that; radio has become a leading source for music on the Internet, investing millions of dollars in streaming technology to make radio accessible online."
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