Prism Sound Acquires Sadie


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Cambridge, UK - Apr 3, 2008 - Prism Sound, manufacturer of audio interfaces and converters, has acquired the business and intellectual property rights of Sadie, formerly owned by Studio Audio and Video. Prism Sound directors Graham Boswell and Ian Dennis negotiated the deal after learning that Sadie Studio Audio and Video had gone into administration in February.

"Prism Sound is financially secure and in an ideal position to take on the Sadie brand," Boswell said. "By combining two complementary product ranges with overlapping customer bases, we are confident that we can create a formidable and highly competitive business for the future."

The Sadie brand name will be retained but now as part of the Prism Sound business. Prism Sound's initial aim is to place the existing Sadie product range on a secure business and financial footing. Existing customers will have full access to product support as before using the same telephone numbers and e-mail addresses as previously, and new orders are now being accepted by Prism Sound's sales offices in Cambridge, UK and New Jersey. Deliveries will resume almost immediately, although availability of certain products may be limited initially as a result of reduced stock levels during the period of administration.

Prism Sound's acquisition has been welcomed by Joe Bull, founder and managing director of Sadie's former owner, Studio Audio and Video. Bull said, "It was a very sad day when Studio Audio and Video Limited had to be put into administration, but I'm delighted that Prism Sound has stepped forward to continue supporting the brand and the customers. Prism Sound and Sadie have very similar philosophies. I am sure that under Graham and Ian's stewardship the Sadie brand can thrive once again."

Over the next few months, Prism Sound will identify a new location that will allow it to combine both businesses in one premises. During this transitional period, the Prism Sound team will operate from Sadie's old headquarters in Stretham, Cambridge, as well as the current headquarters at Cowley Road. However, all enquiries relating to Sadie products should be directed to Prism Sound's head office at William James House, Cowley Road, Cambridge at +44 1223 424 988 or sales@prismsound.com.



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