NFCB, NPR Create Station Action for Emergency Readiness Project


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Oakland, CA - Jul 6, 2009 - The National Federation of Community Broadcasters (NFCB), National Public Radio (NPR), and the Corporation for Public Broadcasting (CPB) in collaboration with three public television stations, and the Integrated Media Association announced today the Station Action for Emergency Readiness (SAFER) project, a plan to help public broadcasters serve their communities when disaster strikes.

SAFER will develop customizable plans to help stations stay on-the-air, online and in touch with their audiences through mobile devices during crises. An online manual will guide stations in developing or improving their business continuity plans. A companion crisis communications plan will show stations how to reliably deliver critical life-saving information to listeners in emergency situations. The project will also distribute online tools and widgets that stations can embed into their own websites so the public can get emergency information on their mobile devices as well as online and on-air. Webinars and workshops will be offered featuring experts who can assist stations with implementation of a response program.

SAFER will build on the experiences and lessons learned by public broadcasters in emergency situations such as Hurricane Katrina, floods in the Midwest, and wildfires in California.



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