NAB Radio Show Session to Examine Media Consumption

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Washington - Jul 12, 2007 - The NAB Radio Show will feature a super session entitled The Bedroom Project: How Young Americans Use, Consume and Interact with Technology and Media. The session, designed by Arbitron and conducted by Jacobs Media, will take place on September 26 at 3:45 p.m. in the Charlotte Convention Center. The session will focus on ways that young Americans between the ages of 18 and 28 consume media.

The Bedroom Project includes interviews with participants in their natural surroundings to determine how Americans are navigating the digital environment and the effect this has on radio listening. The two-hour interviews were conducted in comfortable surroundings, including dormitories, living rooms, cars and bedrooms to provide a more revealing look at how consumers use media technology such as radio, Ipods, social networking sites and the Internet.

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