Most Popular Articles
Jacobs Media Survey: Radio is Transitioning to Digital
In Jacobs Media's Techsurvey 9 of core radio listeners, the results show that consumer listening may not only be high-tech, but also high-touch. According to Jacobs Media President Fred Jacobs, "Techsurvey 9 shows that while gadgets and new media continue to occupy the headlines, radio's ability to uniquely connect with consumers on their preferred platforms is the secret sauce for future success in the digital space."
The survey shows that radio is making the transition to digital by accessing station content on digital channels. When asked to recall their last week's listening to the station that sent them our survey, 14 percent of all respondents say they tuned in on computer and mobile streams, as well as other digital sources. The younger the generation, the more reliance there is on digital platforms to enjoy broadcast radio.
The media usage pyramid shows how consumers are accessing media. The data includes hardware, type of service and online connection. For online listening, Pandora remains on top of other Internet pure-play sources. In-car listening is still dominant, and 11 percent of respondents drive a vehicle equipped with a digital dash system such as Ford Sync.
Social media continues to be a prominent part of listener habits as well. But over-the-air radio listening is still a strong presence.
Techsurvey 9 results were gathered online from Jan. 29 to Feb. 19, 2013. 264 broadcast stations across the U.S. and Canada participated, contributing 78,111 respondents.
Source: Jacobs Media Techsurvey 9. jacobsmedia.com
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Trends in Technology: HD Radio Transmission Update
- Franken FM Stations
- Wi-Fi on Wheels: The Connected Car
- Field Report: Yamaha MG10XU
- Transmitter Site Cleanup