Media Audit, Ipsos Plan Houston Rating Trials


        Radio on FacebookJoin us on Facebook

Houston - Nov 8, 2006 - As part of the companies' joint effort to develop an electronic ratings survey system, the Media Audio and Ipsos are planning to conduct a market trial in Houston. The test will include an expert witness test in which a diary measurement and a metered measurement come from the same respondent in the same test. The two companies state that no other research company has done such a test.

The test announcement comes five weeks after the firms were named in a suit filed by Arbitron alleging patent infringement.

The Ipsos system uses a cell phone to gather data on a survey participant's listening habits, whereas the Arbiton Portable People Meter asks participants to carry a pager-sized monitoring device.



Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

The Motor Racing Network Takes to the Road

When building its new broadcast production vehicle, MRN applied lessons learned from the past.

Browse Back Issues

[an error occurred while processing this directive]