Media Audit, Ipsos Plan Houston Rating Trials
Houston - Nov 8, 2006 - As part of the companies' joint effort to develop an electronic ratings survey system, the Media Audio and Ipsos are planning to conduct a market trial in Houston. The test will include an expert witness test in which a diary measurement and a metered measurement come from the same respondent in the same test. The two companies state that no other research company has done such a test.
The test announcement comes five weeks after the firms were named in a suit filed by Arbitron alleging patent infringement.
The Ipsos system uses a cell phone to gather data on a survey participant's listening habits, whereas the Arbiton Portable People Meter asks participants to carry a pager-sized monitoring device.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
After 57 years in the same building, CKUA was ready for a move. But it hasn't forgotten its history.
Browse Back Issues[an error occurred while processing this directive]
Also in the June Issue
- The Radio magazine Pick Hits of the 2013 NAB Show
- The Settlement/Amendment Process for FM Translators
- Side by Side: Headphones
- Field Report: iZotope Insight
- Field Report: Rode iXY
- Better Coaxial Cable Runs
- 20 Years of Radio magazine: July 1994