Media Audit, Ipsos Plan Houston Rating Trials
Houston - Nov 8, 2006 - As part of the companies' joint effort to develop an electronic ratings survey system, the Media Audio and Ipsos are planning to conduct a market trial in Houston. The test will include an expert witness test in which a diary measurement and a metered measurement come from the same respondent in the same test. The two companies state that no other research company has done such a test.
The test announcement comes five weeks after the firms were named in a suit filed by Arbitron alleging patent infringement.
The Ipsos system uses a cell phone to gather data on a survey participant's listening habits, whereas the Arbiton Portable People Meter asks participants to carry a pager-sized monitoring device.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
A cutting-edge radio and TV broadcast media center brings hope and entertainment to a sixth pediatric hospital.
Browse Back Issues[an error occurred while processing this directive]
Also in the December Issue
- IP Audio Begins Interoperability Journey
- New Tower Construction Update Mainly for the Birds
- The FCC has been busy since the government shutdown in October 2013.
- Applied Technology: HD Voice
- Field Report: iZotope RX3 Advanced
- Side by Side: Portable Recorders
- New Life for Legacy Equipment
- Do You Remember? Gifts of Holidays Past