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Gordon Smith Keynote at the 2013 NAB Show
Our future lies in innovating and spurring technology that will deliver our highly valued content to any platform for generations to come.
The time has come for us to unite in our embrace of new technology and to realize the consequences if we don't.
We must ask ourselves, "What is our vision for the future of radio and television?"... and "How do we grow our businesses?"
For television, our future lies in our willingness to embrace new platforms, and to go where our viewers want to go.
Emerging technology presents a great opportunity for broadcasters to provide viewers with our highly valued content anywhere, on any device, anytime they want it.
For example, many stations that have embraced mobile TV are delivering broadcast television signals to consumers wherever they are – in their homes, cars or at a baseball game.
Just today, we heard a new announcement about more markets coming on board with mobile TV.
Coupled with an announcement last week, 25 new stations will be lighting up mobile TV in some of our biggest cities.
If you haven't yet seen mobile TV, you're in the right place.
Not only can you see the technology at the show, but we have these devices available in the NAB Store this week.
Our one-to-many architecture allows us to deliver a product where there is no streaming necessary, so there's no signal congestion.
Our competitors in the wireless industry want to be part of the mobile TV business… and they are investing a lot of money in this endeavor.
They are even branding their service "mobile TV."
But our competitors will never have what we have – the ability to deliver our high-quality content reliably.
As consumers' appetite for local TV on-the-go continues to grow, broadcasters must continue to rise up to meet consumers' desire for more live, local TV content.
We must seize the opportunities that new technology platforms present to broadcasters, otherwise, we are essentially handing our competitors the keys to our future.
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