Washington - Mar 21, 2012 - Award-winning author, journalist and radio and TV personality Stephen J. Dubner will deliver the keynote address during the 2012 NAB Show opening session on April 16. Dubner is the co-author of the international bestsellers Freakonomics and SuperFreakonomics.

Known for his realistic yet innovative views, Dubner will share his insight on today's media ecosystem, which is undergoing massive changes in strategies, players, technologies and expectations. Through forceful storytelling and wry insight, Dubner shows how economics is, at root, the study of incentives - that is, how people get what they want, or need, especially when other people want or need the same thing. Dubner will discuss how this incentive system is reflected in the economics of today's media and entertainment business.

Originally published in the U.S. in 2005, Freakonomics became a cultural phenomenon, spawning multiple media platforms, including "Freakonomics Radio," which Dubner hosts, the popular Freakonomics blog, which can be found on The New York Times website and a feature-length documentary, which was released theatrically as well as via iTunes.

Freakonomics and SuperFreakonomics are primarily based on the research by co-author and University of Chicago economist Steven Levitt, whom Dubner originally profiled for The New York Times Magazine. Dubner spent several years at the Times as an editor and writer and has also written for The New Yorker, Time and elsewhere. His journalism has been anthologized in "The Best American Sports Writing" and "The Best American Crime Writing." He is the author of two previous bestselling books, "Choosing My Religion" and "Confessions of a Hero-Worshipper," as well as a children's book, "The Boy With Two Belly Buttons."

Also at the opening session, NAB President and CEO Gordon Smith will deliver the State of the Industry Address followed by the presentation of the NAB Distinguished Service Award to The E.W. Scripps Company.