DAB+: Success in Switzerland
Zurich - Aug 13, 2012 - DAB+ is proving extraordinarily popular in Switzerland. July 2012 saw the sale of the one millionth digital radio, potentially taking the audience to some 2.4 million, or just less than one third of all Swiss households. In the Swiss market, there are now about 50 manufacturers offering more than 200 different models of DAB+ receivers in every price range.
Depending on language region, digital radio listeners in Switzerland have a choice of between 13 and 31 stations, and new ones continue to be added. The third DAB+ transmitter network in German-speaking Switzerland will make it possible to broadcast regional and local stations digitally. It is currently being rolled out in phases, and will be used by both private radio stations and SRG's regional magazine programs. First-phase transmitters for the Zurich-Aargau-Glarus-Schaffhausen region will go on air in December 2012. In addition, a second DAB+ network is planned for French-speaking Switzerland.
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