Most Popular Articles
NuVoodoo Study: Listener Satisfaction Higher for Broadcast Radio than Pandora
CINCINNATI, OHIO—The latest NuVoodoo Ratings Prospects Study shows broadcast radio still beats Pandora in terms of listener satisfaction.
“These latest results validate our hypothesis that longer experience with Pandora doesn’t equate to less listening to broadcast radio,” said NuVoodoo Vice President of Research Leigh Jacobs. “While those who’ve spent more time with Pandora tend to increase their daily TSL from the service, they claim not to reduce their TSL with broadcast radio.”
The company interviewed nearly 1100 respondents, ages 14-54, in all PPM markets to update insights on the relationship between broadcast radio and streamer Pandora. The findings indicate that 62 percent of Pandora users listen to Pandora at least 30 minutes per day and nearly as many Pandora users spend that much time daily with broadcast radio. Per the graph shown here, as Pandora experience increases, so does the percentage that listen to it at least 30 minutes. But the percentage spending at least that much time with broadcast radio did not decrease.
“What we wanted to learn was whether Pandora’s algorithms do a better job creating an enjoyable playlist for consumers than the researched and carefully curated playlists that broadcast programmers sweat over day in, day out,” said Leigh Jacobs.
“While the customization possibilities are endless with Pandora and other digital pure plays, we know that few take advantage of all those possibilities,” said Jacobs. “What it sets up is a massive number of swing voters — consumers whose time we could pull back from Pandora with the right promotional tactics or lower commercial loads.”
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Cumulus builds a new campus in Nashville to house its NASH family of brands
Browse Back Issues[an error occurred while processing this directive]
Also in the October Issue
- Trends in Technology: Alternate Transmitter Sites
- Tell City Waiver Denied
- 2014 Radio magazine Salary Survey
- Field Report: Steinberg UR44
- Repurposing Older Equipment