Most Popular Articles
BIA/Kelsey Forecast: U.S. Local Digital Ad Revenues to Nearly Double by 2015
Chantilly, VA, and Boston - Mar 21, 2011 - According to BIA/Kelsey's U.S. Local Media Annual Forecast (2010-2015), local advertisers continue their steady migration to digital media platforms. BIA/Kelsey expects online/interactive advertising revenues to climb to $42.5 billion by 2015, almost double 2010's $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent. This growth coincides with anticipated improvement in the U.S. economy and a continued rise in overall local advertising, which the firm expects will reach $153.5 billion in 2015, up from $136.3 billion in 2010, representing a 2.1 percent CAGR.
As digital media -- delivered to consumers through mobile, Internet or other electronic methods -- continues to gain traction with local advertisers, BIA/Kelsey predicts it will represent 23.6 percent of all local ad spending by 2015.
BIA/Kelsey reports among the key drivers of this year's forecast are:
BIA/Kelsey's U.S. Local Media Annual Forecast also notes that social forms of digital media are increasingly becoming an important component of online revenues. Consumer spending on deal-a-day offers, which the firm expects will grow to $3.9 billion by 2015, illustrates an expanding market that includes Facebook and Twitter.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the December Issue
- Local Radio Spotlight: Koser Radio Group
- Trends in Technology: Streaming Audio Update
- Contest Rules Rewrite and EAS Issues
- Embedded Computing, With a Side of Pi
- Field Report: TASCAM US-366