BIA: Radio Industry Revenues Expected To Remain Low in 2009


        Radio on FacebookJoin us on Facebook

Chantilly, VA - Mar 26, 2009 - A report from BIA forecasts radio's revenue potential in the coming years, and while the economy looks bleak, there are bright spots. BIA says that small and mid-size markets are performing better and that income from digital sources is quickly proving itself to be a part of radio's future.

According to BIA Advisory Services' first edition of its quarterly Investing In Radio Market Report, 2008 closed with $16.7 billion in revenues (including online revenues), a decline of 8.5 percent from 2007. However, BIA's data indicates that markets that are 51 and over were down only an average of 6.6 percent. BIA's research also charts that the industry had online revenues of $247 million in 2008, up $67 million from 2007. Online revenue will increase an average of $132 million a year through 2013, a clear demonstration that as radio transforms into a cross-platform medium leveraging its local advertisers it will boost its revenues significantly. BIA predicts that the industry will start a slight positive trajectory beginning in 2011.

Click to enlarge

In 2009 the top 50 markets will see revenue declines in the 11 percent range, while mid-sized and small markets (ranked 51 and higher), such as Grand Junction, CO, Grand Forks, ND-MN, and Odessa-Midland, TX will be slightly lower at 9.64 percent. BIA sees the smaller markets as continuing to provide services to their local advertisers and maintaining their presence in the local media marketplace.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

Hubbard Broadcasting

KSTP(FM) Upgrades With Wheatstone

Browse Back Issues

[an error occurred while processing this directive]